Optional Pre-Day Underground Copywriting Workshop:

 

A Very Special Opportunity to

Learn Copywriting From a Living Legend

 

There are 3 main people I’d give credit for opening my eyes to the enormous power of direct response marketing and helping me achieve financial independence before I was 31. And one of those is none other than Mr. Ted Nicholas. I cannot begin to tell you how many dozens of times I listened and read Ted’s material over and over again. In fact, I’m not alone…many of today’s most successful online (and offline) marketers owe Ted Nicholas a great deal of gratitude.

 

“Ted helped me successfully apply direct marketing to the Internet.” - Corey Rudl, Internet pioneer

Frankly, every now and then, in every era, and in every field, someone very special dominates a market place. They bring to their field an enormous contribution and insight. And if you are talking about the field of direct marketing – this $4.5 Billion dollar man is it!

 

Sadly, there are few living legends with us today. Greats like Claude Hopkins, John Caples, David Ogilvy, Eugene Schwarz have all passed on…but Ted Nicholas is here and still as brilliant as ever.

 

And the good news is you can meet "THE Master of Direct Response”, Mr. Ted Nicholas live!

 

In September, we brought the Underground to the UK and had Ted present. His session was so well received that I asked him if he’d like to come to Washington, DC to put on all-day copywriting workshop together with me featuring all-new material. I’m excited to report Ted said “YES”!

 

If you've never heard of Ted, nor studied any of his products, let alone seen him live - then you are in for a real treat.

 

Ted has been honing and profiting from direct response marketing in a career spanning 4 decades…selling everything from books to vitamins to the tune of $4.5B in sales. Last official count I saw, Ted had started and sold 21 different companies. (Many in the high 7-figure range!) Don’t you think you can learn a thing or two from a man who has had this much success?

 

Here are just one example of the kind of success stories Ted has created:

“When I first came to Ted's seminar in 1998, I was generating $500,000 annually. With his incredible marketing ideas and copy, we now are doing over $75,000,000.” - Dr. Reinhard Hittich, President, GreenPower Netherlands

 

In a sense, Ted is now "Underground," because he rarely leaves his homes in Switzerland or Cyprus to speak.

 

Here’s just a small sample of what Ted will be sharing from his ENTIRE lifetime of direct marketing experience:

 

§               How to position your business with an irresistible “Hook” that makes it unique from any competitor.

 

§               Today’s most powerful Magic Words that work best in all your copy.

 

§               Why emotional, right-brain copy absolutely produces the highest response rates. (Yes, you will be trained in exactly how to write emotionally during this session.)

 

§               Where do you start when you prepare copy?  Discover the exact copywriting sequence which improves response by as much as 1000%.

 

§               5 confidential, behind-the-scene secrets you can do to mentally and physically prepare yourself before you write a single word of copy.

 

§               The 9 little-known secrets to a successful space advertisement.

 

§               How to prepare an appealing order form (including the exact words) that increases orders by as much as 10,000% instead of using a typical ugly one that depresses response. (95% of Internet marketers are doing this dead wrong!)

 

§               The exact words you should use in preparing a money-back guarantee that will both increase sales and reduce refunds.

 

§               9 secret tips which help keep people reading your copy until they’re completely sold on your product or service – without jumping off early.

 

§               5 magic phrases that assure you get your envelope opened. (You will be authorized to use these verbatim without any copyright worries!)

 

§               12 Magic Words that will increase your repeat business by tenfold from customers who previously bought from you.

 

§               How to increase your average order value from 40% to 60% without a penny of additional marketing costs.

 

§               A simple formula for writing a P.S. which can double your sales.

 

§               How to use inexpensive classified ads in print to bring in millions in profitable sales (Ted Nicholas started his huge business empire with a simple little $90 classified ad which he’ll share with you).

 

§               How to create powerful headlines, the most important element in writing successful sales copy (Ted Nicholas will reveal to you the "hidden benefit" technique he invented, which is 10x more powerful than the second best method he’s ever used). And more!

 

To give you some sense of how powerful Ted’s copywriting advice is – listen to what legendary copywriter Gary Bencivenga has to say:

 

Plus, even more importantly, I’ve persuaded Ted to give you his latest and most powerful copywriting secrets – not the same stuff you may heard him teach about before  if you were lucky enough to see or hear him.

 

 (Due to confidentially agreements and sensitive partners, Ted cannot exact figures and percentages but he tells me they are currently between one and two million dollars per WEEK for himself and his clients, 99% by direct response.

 

Here’s even more he’s coming to share:

 

·      You’ll get a million new ideas from Ted’s never-before-seen success promotions to add sales power to your copy. (Ted’s been keeping busy spending a lot of time lately with health-related products.  including skin cream, water filters, vitamins and health foods. These are some of the most competitive and toughest fields – which means the ideas and concepts will easily cross to other marketplaces!)

 

·      How to create the all-important “Big Idea” which is the heart and soul of every promotion

 

·      Emotions, not logic, drive sales.  Ted will reveal his latest techniques which will add even more emotional power to your copy

 

·      You do not actually have to reinvent the wheel to succeed.  But your customers have to feel you have done exactly that.  Here’s how to do it

 

·      Discover how to make the marketing of high-ticket products just as easy as low-priced products

 

·      The simplest and easiest graphic secret that can boost your response by 50% or more.  This will blow your mind

 

But that’s still just half the day…

 

Because after Ted covers offline copywriting, I’m going to give you my online copywriting secrets for the rest of the day!

 

I’ve never done more than 1 hour of Online copywriting anywhere except for my “Ultimate Copywriting Workshop” where attendees paid $3,975.00 to be there. That means you’ll sneak away with all my secrets, tactics, formulas and shortcuts I use to literally create huge piles of cash at will online.

 

Together we’ll dissect every element that goes into creating a winning website sales letter, landing page or email. You’ll get loads of examples, a bulging swipe file, copy arsenal and every trick in the book I use.

 

Here are just a few of the web copy secrets I’ll share:

·                    Uncover the 13 psychological "buttons" for making people order now and not "think it over".

 

·                    Discover the surprising secret for getting the 2 kinds of web surfers (readers and skimmers) to order and how to write for each one inside your letter without annoying the others ones.

 

·                    My 12-part power formula for putting together a "killer" web sales letter. Pretty pictures and graphics alone won't cut it - that's why you need these little discussed (and seldom taught) secrets to mastering the art of web copywriting. ( Discover the same techniques I use to sell 1 out of every 32 visitors.)

 

·                    How to make even the most reluctant and skeptical visitor practically beg you to take their money. And still even more…

 

·                    The “s. mouse” technique created over 40 years ago but nobody’s using it. (This single email brought in a huge surge of attendees for a recent live event I did.)

 

·                    6 different, no-brainer follow-up emails your customers and opt-ins will appreciate receiving and not be ticked off about. (If you’re not using follow-up emails like I’ll teach you’re missing out on 25%-65% additional business that’s slipping through the cracks.)

 

·                    The 8 different ways you should be using graphical elements and embellishments on your sales page.

 

·                    Why and how you can “sell” free downloads, ebooks and newsletter subscriptions. (Yep, you definitely need to sell the free stuff.)

 

·                    Look over my shoulder as we dissect, point-by-point and paragraph-by-paragraph some of my best-selling sales letters. We’ll start at the top and finish at the bottom. You’ll get my thinking and story behind it all.

 

·                    Insider secrets of applying successful and proven Direct Response techniques to online marketing (not one marketer in 1,000 is doing this correctly). Plus, lots more…

 

Now here’s a small glimpse of what my online secrets have been worth to others:

This entire full day of copywriting training from Ted and myself is just $795 in addition to your registration. (And you can divide this up into 4 easy payments of
$198.75 too. Plus, if you are bringing a paid guest to the Underground III – they attend this pre-day at no-charge!)

 

Listen, even at 5x the cost of this event – it would be worth it just to see Ted live. Trust me, he is nothing short of phenomenal and I guarantee you will be astounded.

 

This Underground Copywriting day will be held the day before the Underground III on March 22, 2007. Approximately 9 AM – 5 PM.

 

(Note: If you choose, you can attend this Copywriting day separate without attending the Underground III.)